The Echo Chamber Goes Podcasting: Amazon's Latest Play on Authenticity Amazon's Alexa Plus has gained the ability to create podcasts on virtually any topic, sparking questions about the value of authenticity in media.
At first glance, this may seem like a harmless innovation – AI generated content is already common in social media and online advertising.
However, scratch beneath the surface and Amazon appears to be pushing the boundaries of what it means to produce genuine human experience.