The Fast Fashion Habit We Can't Kick The irony isn't lost on anyone who's scrolled through their Instagram feed: the same people who evangelize about sustainability and reducing waste often have overflowing carts at online fast fashion retailers.
This phenomenon speaks to the complexities of human behavior when it comes to consumption.
Australia has become a poster child for this addiction, with citizens buying an average of 56 new clothing items per year – a number that's left us topping the global charts as the world's biggest per capita consumer.