The Surfer's Sartorial Hijacking: A Fashion Trend Born of Nostalgia and Exploitation The fashion world has long been guilty of appropriating subcultures, and the latest trend to fall prey is surfwear.
Dubbed "board short summer," it's a style that captures the aesthetic of surfing without truly understanding its nuances.
In reality, board short summer is an attempt to bottle the essence of surf culture – its carefree spirit, love of the ocean, and relaxed attitude towards fashion – without engaging with its community.