The Prescription for Dominance: CVS's Play for Telehealth Supremacy CVS Health's surprise move to slash its online weight loss consultation fee to $29 has sent shockwaves through the retail telehealth market.
This decision is more than just a marketing ploy – it's a strategic play for dominance in the burgeoning weight loss market.
The company's growing presence in the telehealth space and a partnership with Eli Lilly, which promises new revenue streams, have prompted this move.