The New Era of Australian Sports Ownership The recent news that EQT, a Swedish private equity firm, is considering a bid for the Melbourne Storm, valued at up to $200 million, marks a significant shift in the commercial landscape of Australian sports.
This development raises questions about the motivations behind such investments and what this means for the future of elite sport in Australia.
For years, owning an NRL club was seen as a vanity investment, a status symbol for billionaires and celebrities who wanted to associate themselves with famous athletes.