The Dark Side of Growth: Starbucks' Layoffs Expose the Hollow Promise of Corporate Restructuring Starbucks' decision to eliminate 300 US corporate positions is the latest chapter in a long running saga of downsizing and restructuring under CEO Brian Niccol.
This move follows three years of promises to shake things up, but its focus on corporate overhead rather than frontline staff raises questions about the true cost of "turnaround" efforts.
The $400 million in charges associated with these layoffs may seem steep, but it's a small fraction of Starbucks' annual revenue.